Prepare Your Home for Its Time in the Spotlight With These Tips.
Because the majority of real estate buyers begin their search online, presenting high-quality photos for digital and print marketing is essential in order to generate positive interest in your property. Pictures are the first impression and, as the old saying goes, there are no second chances.
Take these four tips into consideration before snapping those listing photos
1. Begin Behind the Lens
Photos will naturally focus on the features and benefits of the property itself, so choosing the right photographer for the job is essential. Creating a wow factor with your listing photos can be more difficult than it seems. Lighting, angles, and accentuating the differentiating characteristics of a property takes the right combination of experience and creativity.
Seek out a photographer who understands your vision and goals and can communicate those through photographs. An experienced real estate agent will have a Rolodex full of qualified photographers and can help you select the right one for the job.
2. Be Conscientious of the Weather
Complimentary natural light can transform an ordinary listing photo into something a buyer will put at the top of their “must-see” list. Work with your photographer to schedule photos on a sunny day and, if possible, in either early morning or near sunset. Take notice of how your property appears at these times of day and maximize its potential for the exceptional.
If your home has particularly great sunset or sunrise views (or if your home really comes alive at night), consider setting a time to take photos during these moments.
3. Create a Visual Walkthrough
Judging the size of a room or the overall floor plan of a building can be difficult when looking at two-dimensional photos. Give viewers an idea of the dimensions of a room with furniture that is proportional to the size and shape. Desks, wall art, cabinetry, and floor coverings will give potential buyers a reference point to judge the room’s size.
Remove any furnishings that make the rooms seem crowded, and make sure to take down any personal touches. Buyers should be able to imagine their belongings in the rooms and need a somewhat blank canvas to do so.
4. Address Maintenance Items Prior to Picture Day
The condition of the property is typically the top priority of potential buyers. Minor issues like peeling paint or worn carpet can deter a buyer and do not need to appear in photographs. Be proactive and repair anything that might be considered a negative attribute in the mind of a buyer prior to your shoot day. Consult with your real estate agent, as they can act as a new set of eyes in this stage of preparation.
We at the Passman Group understand the importance of a first impression. How can we help you prepare your property for picture day? Reach out
to start the conversation.